The art of lash application just got a little bit simpler! Ardell Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free. Thanks to a patent-pending, water-activated band, no additional adhesive is needed.

3 simple steps: trim to fit, dip in water and apply. Ideal for beginners, or anyone in a rush. Soft, fine tapered fibers blend in with your own lashes. The black band creates an eye-defining liner effect. Aqua Lashes. No tape. No glue. No hassle.

Wanting to look glam, but not OTT? Ardell Aqua Lashes in style 348 are the lashes for you! Providing the right amount of volume and length, these lashes are the perfect pair for a night out with the girls. Thanks to Ardell’s innovative design, applying these lashes couldn’t be any easier, meaning no mess or stress will ruin your night out.

Ardell Aqua Lash 348

• Medium volume, medium length
• Rounded shape accentuates eyes
• Evenly distributed for a perfect balance of volume and length
• Soft, fine, tapered fibers
• Black band provides an eyeliner effect
• Water-activated for easy, adhesive-free application

The art of lash application just got a little bit simpler! Ardell Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free. Thanks to a patent-pending, water-activated band, no additional adhesive is needed.

3 simple steps: trim to fit, dip in water and apply. Ideal for beginners, or anyone in a rush. Soft, fine tapered fibers blend in with your own lashes. The black band creates an eye-defining liner effect. Aqua Lashes. No tape. No glue. No hassle.

Ardell Aqua Lashes in style 349 are full of length, volume and drama. Transform your eyes and have them be the centre of attention with these fab lashes. No lash glue is necessary to apply, just dip them in water and watch the magic happen.

Ardell Aqua Lash 349

• Full volume, medium length
• Flared shape gradually increases from the inner to the outer corner
• A striking, dramatic fringe to spotlight your eyes
• Soft, fine, tapered fibers
• Black band provides an eyeliner effect
• Water-activated for easy, adhesive-free application

The art of lash application just got a little bit simpler! Ardell Aqua lashes are water activated lashes, an innovative new collection that allows you to apply false lashes with just a dip in water. Hassle and mess free. Thanks to a patent-pending, water-activated band, no additional adhesive is needed.

3 simple steps: trim to fit, dip in water and apply. Ideal for beginners, or anyone in a rush. Soft, fine tapered fibers blend in with your own lashes. The black band creates an eye-defining liner effect. Aqua Lashes. No tape. No glue. No hassle.

Ardell Aqua Lashes are now available in the cult classic style Demi Wispies! These lashes are super simple to use, just dip into water, and apply. No adhesive, no mess, no fuss. Ardell Aqua Lashes in style Demi Wispies offer the perfect, natural look - the right amount of length, volume and wispiness.

Ardell Aqua Lash Demi Wispies

• Medium volume, medium length
• Flared shape gently graduates to longer lengths at the outer corner
• Light crisscross layering for a natural, wispy effect
• Soft, fine, tapered fibers
• Black band creates an eyeliner effect
• Water-activated for easy, adhesive-free application

Mix Your Own Makeup For A Custom Glow with Ardell Beauty Attitude Adjustor Shade FX Drops

Bring the glow! Mix these pearly pure pigment drops into your makeup to create custom shade effects. Transform your look with glow, strobe and highlights. 3 ways to wear Ardell Attitude Adjuster Shade FX Drops (0.51 fl oz / 15 mL): blend into primer or foundation, wear over makeup or on bare skin as a highlighter. Six luminous shades from golden to cool will shift your mood from magical to moonlit. Get a new attitude.

Why We're Obsessed With It: “From subtle to bold, you decide."

Enough to make you blush. Ardell Blush Me Harder Pressed Powder Blush duo blush powder compact brightens your complexion with sculpted dimension. Accentuate your cheeks with a pretty flush of color. Silky micronized pressed powder lets you build color intensity or blend into light natural layers. Long-lasting matte or shimmer finishes in 3 shade harmonies enhance all skin tones. Work those cheeks.

• Color duo highlights + defines
• Long-lasting matte or shimmer  
• Blendable application

“Swirl Colors Together For A Custom Look!”

Ardell Beauty Brow Confidential Brow Duo Medium Brown

Tame, Thicken and Tint Brows Dual-ended gel and powder system sculpts, thickens and defines sparse brows. The transparent gel shapes, grooms and sets brows while the tinted loose powder fills in, defines and adds color. The clear fixing gel then locks the brows into place with lasting hold. WHY WE’RE OBSESSED WITH IT: “2 In 1 Get Brows Done”

• All in one brow system
• Fills, thickens, seals
• Natural-looking results
• Budge-proof, lasting wear

Tame, Thicken and Tint Brows Dual-ended gel and powder system sculpts, thickens and defines sparse brows. The transparent gel shapes, grooms and sets brows while the tinted loose powder fills in, defines and adds color. The clear fixing gel then locks the brows into place with lasting hold.

WHY WE’RE OBSESSED WITH IT: “2 In 1 Get Brows Done”

• All in one brow system
• Fills, thickens, seals
• Natural-looking results
• Budge-proof, lasting wear

Disguise Under Eyes With Gel Serum! Cover up late nights with this skincare-infused concealer. Ardell Beauty Cameraflage Concealer (0.25 fl oz / 7.5 mL) is a lightweight gel serum that brightens your skin as it banishes dark circles, blemishes and redness. Works undercover to hydrate the eye area with nourishing Vitamin B5 and Witch Hazel. 

• Lightweight gel serum
• Brightens and covers
• Skincare infused
• Conceal imperfections
• Perfect For Under Eyes!

Clean buildable coverage won’t settle into fine lines. Just dot, swipe, blend and never look tired again. Cover Up Late Nights With This Skincare-infused Concealer!

Ardell Beauty Cameraflage Concealer LIGHT 1 , LIGHT 2, and LIGHT 3 are no longer available.

Try comparable products in the following:

• Ardell Beauty Cameraflage Concealer - Another Color
• Ardell Beauty Photo Face Concealer

Color Correct Your Complexion Like A Pro! Correct your skin-tone for total camera confidence. Ardell Beauty Cameraflage Corrector (0.25 fl oz / 7.5 mL) color balancers neutralize unflattering undertones, correcting every concern via 3 targeted shades: Green neutralizes redness to banish blemishes; Lavender cancels yellow tones and brightens skin tone; Peach disguises dark circles and evens skin-tone. 

• Gel serum
• Corrects undertones
• Light buildable coverage
• Reduce Redness
• Cancel Flaws Like A Pro

Ardell Beauty Cameraflage Corrector Soft Peach ORANGE (05262) has been discontinued and is no longer available.

Ardell Beauty Double Up Mascara 6 pc Counter Display

Display dimensions (inches) 8.25 x 4.38 x 4.50

VOLUMIZING MASCARA

Get The Look Of Double Up™ False Lashes In 2 Steps. The first mascara to replicate the dramatic, double-layered effect of Ardell’s Double Up False Lashes.

Instantly doubles the volume for glamorous lashes so thick and dense, it looks like you have twice as many! Double action lets you finesse the finish.

Step 1 - THICKENING: Pull brush through wide mid cap to upload product for double the volume.

Step 2 - SEPARATING: Pull through narrow wiper top cap to remove excess mascara and clumps.

WHY WE’RE OBSESSSED WITH IT: "Supreme Plumping Without Clumping"

This attractive display has engaging graphics and will promote customer purchases.  ** NEW **