{"id":2638,"date":"2017-12-20T05:36:38","date_gmt":"2017-12-20T05:36:38","guid":{"rendered":"https:\/\/www.madamemadeline.com\/false-lashes\/?p=2638"},"modified":"2019-04-05T04:04:36","modified_gmt":"2019-04-05T04:04:36","slug":"whats-new-ardell-magnetic-false-lashes","status":"publish","type":"post","link":"https:\/\/www.madamemadeline.com\/false-lashes\/whats-new-ardell-magnetic-false-lashes\/","title":{"rendered":"What’s New: Ardell Magnetic False Lashes"},"content":{"rendered":"

\n\t\"<p>Magnetic\n<\/p>\n

\n\tSource: instyle<\/a><\/span> \n<\/p>\n

\n\tWe all have that friend who claims applying false lashes is "so easy." But did she tell you how many sets she ruined to get to that point? Probably not. The truth is, it’s not particularly intuitive, and lots of practice is involved. But say you don’t have the time to sit in front of the mirror for 45 minutes, or the confidence to deal with the potential mishap of one peeling off. The answer? Magnets. #MagneticLashes\n<\/p>\n

\n\tWell, magnetic false lashes, rather. And now, one of your favorite go-to drugstore brands is finally taking on the trend. In the new year, Ardell<\/a> will launch the Ardell Magnetic Collection, making them the first mass brand to launch a full strip magnetic false lash product after brand's like One Two Lash launched the concept into viral success.
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\n\t\"ardell-magnetic-lashes-madamemadeline\"<\/a>\n<\/p>\n

\n\tArdell is a drugstore staple and all hardcore lash lovers have its products in their arsenal. The fact that the brand is making magnetic lashes affordable and easily accessible is huge — they’ll bring their lash expertise to a new trend and make it even better. This is the first mainstream brand to bring a magnetic lash strip to the market.\n<\/p>\n

\n\t\"ardellbeauty-magnetic-false-lashes-madamemadeline\"<\/a>\n<\/p>\n

\n\tThe concept of Magnetic Lashes is genius: magnetized falsies lashes you attach to your own lashes. You get two false lashes per eye, each with a tiny magnet in the centre. You position one falsie on top of your own lashes, then place its magnetic buddy underneath your lashes. The magnets ping together and voilà, you’ve got a kind of eyelash sandwich. No glue, no risk of your falsies falling off halfway through the night. AND they’re reusable.\n<\/p>\n

\n\tArdell's innovation consists of two lightweight strips—a top and bottom lash—that sandwich over the natural lash as they are drawn to one another. No adhesive or glue is needed, either. The brand released a how-to video that fully explains how they latch onto your natural lashes, giving you a fluttery, fuller look.\n<\/p>\n

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